Visit PittsburghX Swingers Mini Golf Travel Trade Training

To bring the energy and character of Pittsburgh to the UK, Visit Pittsburgh hosted an immersive trade and media event at Swingers Mini Golf in London. The playful mini golf setting served as a nod to the sporting spirit of the city and the upcoming US Open, while offering an engaging environment for networking. Guests experienced the essence of Pittsburgh through themed cuisine, bespoke cocktails, curated goodie bags and interactive activities, culminating in a mini golf competition with Pittsburgh Steelers jerseys and return flights to Pittsburgh as top prizes. The event also provided the ideal platform to amplify the news of the daily LHR–PIT route in 2025, reinforcing the destination’s accessibility and appeal.

The event successfully strengthened relationships with key UK tour operator partners, driving renewed enthusiasm and product focus for Pittsburgh ahead of the 2025 launch of British Airways’ daily LHR-PIT service. Attendance from high-value trade and media contacts exceeded expectations, generating strong engagement on the day and immediate follow-up conversations around new itineraries and cooperative marketing opportunities.

The immersive format ensured standout cut-through, with guests spending extended time with the Visit Pittsburgh team and partners, deepening destination knowledge and reinforcing Pittsburgh’s positioning as a dynamic city shaped by sport, culture and culinary innovation. The event also created timely momentum around the upcoming US Open, encouraging operators to capitalise on major sporting moments in future programming.

Overall, the activation elevated Pittsburgh’s profile within the UK market, cementing it as an accessible, exciting and sales-ready destination for 2025 and beyond.