Creative thinking for the travel industry

Black Diamond is a full-service, multi-disciplinary agency delivering creative, comms and B2B solutions for the travel industry – with a complete 360-degree skillset in-house across PR, social media, content, media planning and buying, insights, travel trade and MICE. United by a shared passion for travel, our team brings deep sector experience and strategic expertise to develop strategies that work, creative that inspires and service that consistently exceeds expectations.

What We Do

Creative & Design

From strategic planning and rebranding, all the way through to on-the-ground creative executions, we create bold, adventurous work that changes perceptions, gets people talking, and makes audiences actively seek you out.

PR & Communications

PR is about far more than generating coverage. It’s about shaping perception, building credibility and creating conversations that influence how people think, feel and act. As travel specialists, we know the travel media inside out. But the strongest campaigns don’t stop there. We identify the stories that have wider cultural relevance, positioning destinations and brands across the publications, platforms and specialist titles that genuinely influence travel decisions. Whether launching a destination, building trust or strengthening brand awareness, we create stories that earn attention because they’re genuinely worth talking about.

Paid Media, Strategy & Content

Great campaigns don’t just capture attention – they inspire action. We combine strategic storytelling, digital and traditional media buying, social content and influencer partnerships to reach the audiences that matter most. As specialists in travel and tourism, we know where travellers discover inspiration and who they trust. By combining compelling creative with targeted media investment and carefully selected creator partnerships, we build awareness, spark engagement and drive measurable results.

Travel Trade Representation

Travel trade relationships don’t happen by chance. We connect destinations, hotels and airlines with the people who influence bookings through strategic events, travel trade training, incentives, product planning and unforgettable fam trips.

MICE & Business Events

We bridge the gap between world-class business events and local prosperity, transforming high-value business travel into a year-round engine for innovation, infrastructure development and global reputation.

LET’S COLLABORATE

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