VisitLos Cabos X Aspire Luxury Retreat

BRIEF

The Los Cabos Aspire Retreat was designed as a luxury trade engagement initiative to position Los Cabos as a premium travel destination for UK luxury travellers. The retreat brought together high-value travel agents to experience the destination firsthand, building confidence in selling Los Cabos and increasing UK bookings through immersive product education and relationship building. The campaign aimed to educate key luxury agents on Los Cabos’ premium product offering, raise awareness of Los Cabos as a high-end leisure destination and drive luxury travel bookings from the UK market.

Service

Travel Trade Representation

SOLUTION

We developed a bespoke four-day Aspire Retreat itinerary to showcase the breadth of luxury experiences available across Los Cabos, working closely with local hotels, DMCs and hospitality partners. The programme combined product education, experiential learning and networking opportunities to strengthen trade advocacy.

Throughout the programme, suppliers and travel agents were encouraged to share their experiences via social media and blog content, extending organic reach and consumer-facing advocacy. Destination promotion also took place ahead of the event and within the November 2025 edition of Aspire publication across print and digital formats.

Key activities included:

  • Hosted dining experiences at five-star hotels showcasing the destination’s luxury hospitality portfolio
  • A cooking class and agave tasting experience highlighting local gastronomy and culture
  • A self-guided tour of San José del Cabo to demonstrate ease of exploration and range of visitor experiences
  • A private yacht excursion to showcase premium, high-spend traveller experiences available in the destination

The results

39

Total attendess

4 Days

Of curated destination activities

22

Luxury UK travel agents engaged directly

28,000

Combined print and online readership

The retreat successfully strengthened trade relationships, increased luxury destination knowledge among UK agents and supported longer-term sales conversion potential by equipping agents with the confidence to promote Los Cabos’ premium travel experiences to high-value clients.

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