Visit Qatar X Goodwood Festival

We curated a multi-day hospitality and engagement programme that brought Qatar’s signature warmth, culture and premium positioning to life. Across a series of themed days, from Golf and Cruise to VIP, Luxury, OTA and Incentive, Visit Qatar hosted guests from across the UK travel landscape in both exclusive hospitality spaces and general-admission areas.

The Visit Qatar Lounge within the Richmond Enclosure offered premium dining, networking and direct racecourse views, with daily hosting that included welcome refreshments, canapé receptions, bowl dishes and traditional afternoon tea. A dedicated activation area on the Double Trigger Lawn immersed visitors even further through authentic décor, Arabic refreshments and destination storytelling.

Coupled with high-impact branding across screens, signage and collateral, and hero race moments from The Visit Qatar Sussex Stakes and The Qatar Nassau Stakes, the destination’s culture, elegance and hospitality became a striking, consistent presence throughout the festival.

The activation engaged more than 80 key trade, media and industry partners, delivering a powerful platform for relationship-building and brand advocacy. The programme strengthened Qatar’s premium positioning, showcased its world-class tourism offering and demonstrated the value of the ongoing Goodwood partnership.

Social media coverage – particularly across LinkedIn – amplified reach and sentiment far beyond the racecourse, ensuring Visit Qatar remained firmly top of mind among influential decision-makers. The result: deeper industry relationships, elevated perceptions of Qatar as a luxury destination and a festival presence that stood out for all the right reasons.