Visit California

BRIEF

Visit California wanted to build front of mind consideration by creating maximum reach via meaningful UK advocates. We enlisted Culture Trip as a content syndication and paid social partner, showcasing California as a desirable and unique travel destination.

Service

Campaigns

SOLUTION

We partnered with Culture Trip to deliver a content-led campaign combining editorial storytelling, paid social, and content syndication. The campaign ran in two phases—awareness to inspire audiences, followed by traffic-driving activity to encourage deeper exploration. Creative was optimised mid-campaign using performance insights, supported by a brand uplift study.

The results

+9%

Perception uplift (cities and landscapes)

+9%

Family-friendly perception

+8%

Multiple experiences

+15%

Increased likelihood to travel

27%

Sought further information

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Madrid

Campaigns

Korea Now

Campaigns

Los Cabos

Campaigns

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