Korea Now

BRIEF

Korean culture is one of the biggest current global exports, yet this doesn’t always translate into destination visits. Our objective was to inspire Gen Z audiences and drive tourism to Korea.

Service

Campaigns

SOLUTION

We took over The Outernet and St Giles Square, delivering an immersive festival of Korean art, music, food and travel to over 250,000 people.

The activation was supported by social amplification, first-party data capture and Meta retargeting to a competition mechanic.

The results

3.2M

Social media impressions

250K

Consumers attended festival

40K

Website clicks

20K

Paid social link clicks

17.5K

Entries to competition

5K

Visits to site booking partner websites with 800 booked flights to Korea

want to see more

Visit California

Campaigns

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Campaigns

West Virginia

Campaigns

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