Los Cabos

We re-branded Los Cabos for the European market with a new platform: Wildly Refined – an emotionally rich positioning capturing the destination’s unique duality.

The Wild: whale migrations, desert landscapes, surf and marine life.
The Refined: world-class resorts, fine dining, boutique wellness and elevated culture.

Visually bold and tonally sophisticated, the campaign used print, OOH and video to reposition Cabo as an unforgettable, high-end escape into nature.

To launch in Frankfurt, we installed life-sized inflatable whales across the city — inspired by Los Cabos as a winter migration destination for Blue and Humpback Whales.

We followed with a rooftop beach takeover featuring 50 tonnes of sand, inflatable whales, swimming pools, DJs, top chefs and branded giveaways. Amplified through OOH, radio and VIP mechanics, the launch made a significant splash.