Destination Toronto X Sepps

The partnership unfolded across two connected moments. Award-winning UK Food influencer and author Giuseppe “Sepps” Federici was invited on a five-day creative immersion in Toronto, experiencing the city through its neighbourhoods, food culture, wellness and local communities, and capturing this through immersive social storytelling. The narrative then travelled to London, where Destination Toronto and Black Diamond co-hosted a Toronto-style Friendsgiving dinner with Sepps, bringing the city’s diversity, creativity and warmth to life through a shared, experiential evening for leading UK media and creators.

The Toronto immersion delivered rich, authentic content that highlighted the city beyond surface-level recognition and resonated strongly with UK audiences. The London Friendsgiving dinner deepened relationships with 32 media and creator guests, reinforcing Toronto’s identity as a city of connection, culture and belonging. Together, the activation drove strong social amplification, meaningful engagement and established a repeatable model for combining in-destination storytelling with international market experiences.